Did you know that 72% of those using the internet are active on at least one social media channel? That number keeps growing every year and so does the number of social media options. This makes social media for Doctors and critical part of the online marketing mix.
Your clients want a personal relationship with you and forming a trusting relationship is the best way to cultivate future business. The relationship often begins online in today’s world. You may end up interacting on social media before you ever see the person as a patient.
Social media for doctors has become massive and you cannot miss out on the opportunity to connect with patients and future patients. With proper medical social media marketing, you can gain plenty of new prospects and cultivate trusting relationships with current patients.
As one of the most powerful ways to connect, you need to make sure your social channels are covered; and covered well. It’s so easy to reach the friends of current patients, a local market and your exact target market through social media marketing. In fact, it may be the most targeted type of marketing in existence.
It’s not uncommon for a company to post random industry articles and an occasional blog post as their entire social media strategy. This won’t do it and won’t get you the brand awareness you desire. Without proper engagement on social media, you’ll lose out on one of the most powerful marketing engines on the planet.