While a brand can easily be reduced down to their website, social media channels, business card and logo, your brand is far more. Your online reputation matters and it can spread like wildfire; in both a good and a bad way. Online, your brand is the sum of everything you put out there, including what others are saying about you.
When it comes to your medical practice, you must have a strong foundation of trust with your patients. Without this foundation, your online reputation may struggle.
A poor reputation will make it very difficult to generate high quality leads form the internet and will undermine other online marketing efforts such as Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC) programs. This is especially important for people actively seeking to improve their appearance and / or health through surgical and non-surgical procedures.
However, with the right medical marketing partner, you’ll have the best strategies in place to build an ongoing stream of current positive patient reviews, establish consumer trust and ensure that your online reputation remains strong so you can outshine the competition.